Jay Z Gold
I created an immersive experience for the BMW 4 Series that combined the joys of the Build Your Own platform, with an educational aspect highlighting the car’s features and capabilities. Not to mention the free downloads and avatars.
When Nike decided to empower women to run a 15k in Toronto, they needed athletes to represent the moment. Ten weeks leading up to the event, these athletes needed train hard both mentally and physically. To encapsulate their hard work, I aided in the creation of personalized infographics for each athlete.This infographic brought a touch of humor to such a great achievement, by comparing their achievements to glasses of Rosé or episodes of Girls.
When Jay Z comes out with anything, it’s gold! The idea behind Gold, is that Jay Z has the midas touch, so therefore his fragrance has to be gold. I was approached to help art direct and in part I modeled the bottle from a crude drawing that was the only asset we were given.
On May 16, 2012, we launched iQ by Intel to showcase the inspiring ways technology enhances the human experience. With Intel’s iQ turing two, we chose 25 terms that we felt told the most compelling stories. I then took the massive amount of data and created unique two year graphs to illustrate the ups and downs of that trend.
Investment banking is complicated to understand. I figured this out when trying to decipher the hieroglyphics that is mere banter for a connoisseur of the investment arts. The result is this app. It uses shapes to explain the inter workings of this profession.
A mixture of tranquility and chaos, the balance of harmony and the destructive nature surfers face everyday. The New York Film Festival displayed this 3-D animation at the start of each film shown at their annual film festival in 2013.
Affinity cycles have been making quality track frames for New York City bicycle messengers and racers since 2007. Jason Gallacher wanted to reposition the brand to create frames and sponsor riders that win gold medals. I helped Jason during this transformation with some cycling accessories, tee shirts and hype videos.
I took on the task of creating a three dimensional logo for Nicki Minaj’s latest fragrance. I used Cinema 4d to achieve this as well as Photoshop. I also did some extensive work on the
An up-and-coming menswear brand was on the rise. With features in several publications and blogs, they needed a great e-commerce website for the world to finally purchase their pieces. Rochambeau was new enough to invent themselves and gave me free reign to make a beautiful and seamless experience.
At Hugo and Marie, I created a short animation to help carry the user through their new completely custom experience with the redesigned Equinox app. The animation showcases every aspect a user may need with their day to day workout regimen.
Nasdaq needed a fresh look and feel for their print and digital ads they produce. I took on this task as a challenge to make Nasdaq’s produced work look and feel bold and strong, while still breathing
A man is defined by the impact of the story he leaves behind. A man stays true to his word and lives by his own principals. While no two men are remembered for the same reasons, all men strive to be remembered. Wearing “Mankind” tells those around you that you are a man out to craft his own legacy.
H-D was stuck in a time warp and desperately needed a website that functioned properly. At MLP, I helped from conception to completion of the brand new Harley-Davidson website.
With every great book, needs a great microsite. KBS+ Ventures approached me with the task of promoting their new book and hosting it on its own microsite. The users can learn about the book, the authors and even download the book directly.
The Hyde animation is an amalgamation of miniature sets, 3-d models and 2-d animation. We wanted this project to encompass everything that The Hyde Experiment stands for. Not only does the story encapsulate the idea of Hyde but also truly shows the principals behind the collective. Hyde was featured in the New York Times as well as featured in the book “Strategic Conversations Creating and Directing the Entrepreneurial Workforce”.
The brand was well known, but the website was not a great reflection of it. Working closely with two art directors, I aided in various tasks to make their web experience simple, enjoyable and beautiful. We took original photographs and explored different ways to make the e-commerce experience more robust, not to mention a trip to Derrick Miller’s residence.