Jay Z Gold
I created an immersive experience for the BMW 4 Series campaign. The experience combined the joys of the “Build Your Own” platform, with an educational aspect highlighting the car, its features and capabilities. The task was to spread the word about The first-ever BMW 4 Series in a way BMW never has.
The Jay Z Gold fragrance for men campaign is all about having the proverbial midas touch. Our process started with a crude rendering of the bottle. I took this drawing as a challenge and created my own render of the bottle, this time with better lighting, better textures and
On May 16, 2012, we launched iQ by Intel to showcase the inspiring ways technology enhances the human experience. With Intel’s iQ turing 2, we chose 25 terms, which we felt told the most compelling stories. I then took the massive amount of data and created unique 2 year graphs to illustrate the ups and downs of that trend.
Investment banking is complicated to understand. Vanguard needed an app that made the process a bit easier to understand. We helped by creating an app that allows users to use shapes in order to help learn more about Vanguards ETF options.
he New York Surf Film Festival needed an animation to culminate the annual festival they hold every year. Taking the lifestyle into account, I created an animation that touches on the balance of harmony and the destructive nature surfers experience.
We had a flat graphic, a color scheme, and a rough rendering of the fragrance bottle. We knew exactly what the logo needed, but not exactly how it should look. After a few tries and several hours of 3-D lighting, both the client and Nicki loved the outcome. We also had an idea to create an experience where the user could make themselves look like Nicki and share it with their friends. The experience needed to be as outrageous as Nicki herself. The result is Minaj a Moi.
Justin Bieber’s Girlfriend fragrance website and campaign was based around Jusin finding a girlfriend. We created a way for users to submit videos telling why they should be Justin Bieber’s girlfriend. We got an amazing response from this contest as well as a meme shortly after the launch.
Goldman Sachs needed an app that harnessed the information available to the Goldman Sachs recruit. The app needed to be clean and easy to use, as well as a powerful tool for any Goldman Sachs rookie.
Nasdaq needed a fresh look and feel for their print and digital ads they produce. I wanted to introduce a new concept to make Nasdaq look and feel bold and strong, while still breathing Nasdaq. The bold letters and motion in the ad was successful in pushing Nasdaq forward.
A man is defined by the impact of the story he leaves behind. A man stays true to his word and lives by his own principals. While no two men are remembered for the same reasons, all men strive to be remembered. Wearing “Mankind” tells those around you that you are a man out to craft his own legacy.
kbs+ Ventures approached me with the task of promoting their new book and hosting it on its own microsite. The users can learn about the book, the authors and even download thebook directly. A single page scroll seemed to be the best way for this micro-site to be presented. Simple and easy to use, proved to be successful.
Kwittken fell into my lap and desperately was in need of a refresh. I approached this as an elegant way to display copious amounts of text without feeling cluttered and overwhelming. The client wanted the site to look fresh, clean and modern while keeping functionality smart.
The Hyde animation is an amaligmation of minieture sets, 3-d models and 2-d animation. We wanted this project to encompas everything that The Hyde Experiment stands for. Not only does the story encompas the idea of Hyde but also the craft truly shows the principals behind the collective. Hyde was featured in the New York Times as well as featured in the book “Strategic Conversations Creating and Directing the Entrepreneurial Workforce”.
We created Life Ticker for users to start planning for their future. Upon registering for Life Ticker, users are encouraged to upload photos or choose some of the photos we provide. These photos represent something you either want more of, or what you want less of. Ultimately giving the user a profile they can see how they need to change or maintain for the future.
The brand was well known, but the website was not a great reflection of the brand. Working closely with two art directors, I aided in various tasks to make their web expierence simple, enjoyable and beautiful. We took original photographs and explored different ways to make the e commerce experience more robust, not to mention a trip to Derrick Miller's residence.